What gives a creative endeavor charisma? Is it subjective? Tackling what x-factors the team explores how humans are hardwired to detect excellence. 

2:39 – What’s the point of slip-n-slides?  
6:05 – Are we moving away from Kickstarter? 
8:47 – Main Topic – Charismatic Products and Creators 
10:24 – What makes a person charismatic
11:31 – Lacey leans in hard to a very specific example of imprinting
13:21 – Compelling characters – you know what they want and what’s in their way
13:54 – What makes brands charismatic
14:17 – Is curiosity a companion of charisma?
15:18 – Humans are hardwired to detect excellence
17:57 – X-factor in being different 
20:33 – What happens when you don’t give a new offering
22:58 – Derick sings, “A new hole.”